25% of profit directly benefits The Birch Aquarium at Scripps Institution of Oceanography at UC San Diego. The Birch Aquarium features the groundbreaking work of Scripps Oceanography and UC San Diego scientists as well as conservation breeding programs and interactive exhibits. Birch Aquarium’s mission is to connect understanding to protecting our ocean planet, which it achieves through engaging hands-on learning opportunities for more than 500,000 guests and 40,000-plus pre-K-12 students each year.
